// AICRO · Resi · Proposal — main app
const { useState, useEffect, useRef, useMemo, Fragment } = React;
const TWEAK_DEFAULTS = /*EDITMODE-BEGIN*/{
"icp": "pmc_operators",
"darkHero": true
}/*EDITMODE-END*/;
// ─── Logomark ─────────────────────────────────────
function Logomark({ size = 28 }) {
return (
);
}
// ─── Nav ─────────────────────────────────────
function Nav() {
return (
);
}
function Hero({ dark }) {
return (
Prepared for Autumn Hunt · VP of Revenue · Resi · June 23, 2026
Autumn, Resi tells multifamily operators to retire the patchwork stack and run one system.
That pitch is the whole company. It works. Point the same logic at your own pipeline and the ceiling is reach, how many operators who’ve never heard of Resi ever see it.
We found Resi on a multifamily-martech scan, then read the customer list: Gables, Hanover, Sherman Associates, Cushman & Wakefield, Optima. The product wins the rooms it gets into. The constraint now is reach. The marketing and ops leaders who don’t yet know Resi exists are a finite, nameable universe: NMHC Top 50, NAA portfolios, the REITs, BTR platforms, student and senior housing. AICRO runs cold, operator-to-operator outbound that fills your calendar with net-new buyers at exactly those operators. Your team demos them. We manufacture the at-bats.
);
}
// ─── Section 1: Market Thesis · Why Now ────────────────────────
function MarketThesis() {
const drivers = [
{
tag: "01 · THE PRODUCT IS PROVEN",
stat: "5x ROI",
statLbl: "Resi's own stated customer outcome",
title: "The operators who adopt Resi see the lift. The ceiling is how many adopt.",
body: "Resi reports 65% more website traffic, 4x more conversions, and 5x average ROI for the operators on the platform. Gables, Hanover, Sherman Associates, and Cushman & Wakefield are on the customer wall. That is product-market fit. The value Resi creates is now capped by one thing: how many of the multifamily marketing and ops leaders who have never seen Resi ever get a demo. The product compounds inside every portfolio that adopts it. Reach is the constraint, not the product.",
source: "Source: getresi.com · stated customer outcomes",
},
{
tag: "02 · THE BUYER IS FINITE AND NAMEABLE",
stat: "Nameable",
statLbl: "NMHC Top 50 + NAA member portfolios",
title: "Your entire buyer universe fits on a list. That is the textbook case for outbound.",
body: "Multifamily marketing and revenue leaders sit inside a countable universe: the NMHC Top 50 operators, NAA member portfolios, the public apartment REITs, the build-to-rent platforms, and the student and senior housing groups. You can name almost every one of them. A finite, list-buildable buyer set is exactly the substrate signal-led outbound was built for. You do not wait for them to find a form. You reach them directly, in their language, with their occupancy and leasing vocabulary.",
source: "Source: NMHC + NAA + public REIT filings · 2026",
},
{
tag: "03 · INBOUND HAS A CEILING",
stat: "Net-new",
statLbl: "operators who don't know Resi yet",
title: "Inbound and brand capture the operators already looking. Outbound creates the rest.",
body: "Resi runs a strong inbound and brand motion: an active blog, executive thought leadership, podcasts, and a demo-gated sales process. That captures the operators who already know they have a marketing problem. It does not reach the marketing leader at a 40,000-unit operator who has never heard the name Resi and is quietly losing leasing velocity to a duct-taped stack. That operator only enters the pipeline if someone reaches out first. Outbound is the greenfield layer above the demand you already harvest.",
source: "Source: Resi GTM motion · inbound + demo-gated",
},
{
tag: "04 · THE RELAUNCH SET A CLOCK",
stat: "Repeatable",
statLbl: "acquisition motion · not founder-led",
title: "A relaunched, institutionally-backed company is measured on a repeatable pipeline engine.",
body: "The 2025 relaunch and institutional backing raise the bar from founder-led and referral-warm to a repeatable, instrumented acquisition motion the board can forecast. Install a net-new engine now and the next twelve months show a graded operator universe, a live signal layer, and a booked-demo cadence the revenue team runs every Monday. The number that earns the next chapter is not the customer logos alone, it is those plus a working machine that fills the calendar with net-new operators every week.",
source: "Source: Resi positioning · post-relaunch · institutional backing",
},
];
return (
01 / Why now
The product is proven. The growth ceiling is reach.
Resi's own customers see 65% more traffic and 5x ROI. The value Resi creates is now capped by one thing: how many of the right multifamily marketing and ops leaders, at the operators, REITs, BTR platforms, and student and senior housing groups, ever see a demo. Four forces make closing that gap the highest-leverage move Resi can make this year.
{drivers.map((d,i) => (
{d.tag}
{d.stat}{d.statLbl}
{d.title}
{d.body}
))}
The obvious question, answered first
“Resi is a marketing platform. Aren’t you selling services that overlap with my product?” No. Resi lifts marketing for an operator once they are a customer. AICRO creates demand before that operator has ever booked a demo. We never touch your product, your campaigns, or your customers’ marketing. We sit one layer up and feed it. You demo them. We manufacture the at-bats.
Not a tool, an SDR, or a list. A working pipeline that runs every day. Below is exactly what happens between a multifamily marketing leader on LinkedIn and a demo on Autumn’s calendar, step by step, with the systems doing the work named.
{/* Workflow card */}
{/* Step 1: Inputs */}
~28K US multifamily marketing + ops leader records
{inputs.map((x,i) => (
{x.lbl}
{x.sub}
))}
{/* Step 2: Signal layer */}
fires when a buyer is feeling the exact pain
{signals.map((s,i) => (
{s.lbl}
))}
Each contact gets scored against every signal. Highest-fit trigger becomes the relevance hook for that row. Daily refresh. We do not buy a single intent feed and call it signal.
{/* Step 3: Per-row composer */}
every line traceable to the signal that triggered it
INPUT
One operator row: role, portfolio, units, recent activity, top signal fired
You approve weekly. Doug walks the messaging review with Autumn and the revenue team. Nothing ships without sign-off the first month.
{/* Step 4: Delivery — branch into two channels */}
send concurrently · throttled to operator inbox patterns
{channels.map((c,i) => (
{c.tag}
{c.head}
{c.sub}
))}
{/* Merge converter */}
{/* Step 5: Reply agent */}
median time-to-classify: 4 minutes
CLASSIFY
Positive · neutral · not interested · OOO · wrong person. Within minutes.
DRAFT
Reply written in your voice. Two specific times offered. Calendar link as fallback.
BOOK + ROUTE
Demo lands on the right Resi rep’s calendar. No dashboard hunting.
Every reply lands in a dedicated Slack channel. You see it, the AE sees it, the bench sees it. One source of truth, not a dashboard nobody opens.
{/* Outcome */}
OUTCOME · DAY 30 ONWARD
A pre-qualified marketing or revenue leader at a multifamily operator, REIT, BTR platform, or student housing group on Resi’s calendar. Every week.
{/* Compounding loop footnote */}
Compounding loop. Every booked demo and closed customer feeds back into the seed list as a lookalike. The signal gets more accurate every month. The buyer profile sharpens against the operators Resi actually closes, PMC versus REIT versus BTR versus student and senior housing, by portfolio size and submarket.
);
}
// ─── Section: Software Impact (timing × infra × conversion) ─────────────
// Three coordinated visuals that make the software's effect concrete:
// (A) Outreach-timing heatmap — when each Vericasa desk-type opens email + LI
// (B) Infrastructure stack — the named systems, their throughput, and how they connect
// (C) Conversion stack — every stage's compression, signal → trial
function SoftwareImpact() {
// ─── A · Timing Heatmap ────────────────────────────────────────────
// Hours run 7am→7pm operator-local. Values are calibrated reply-rate
// indices (100 = pool peak). Per-desk-type rows mirror the four ICPs.
const days = ["Mon","Tue","Wed","Thu","Fri"];
const hours = ["7","8","9","10","11","12","1","2","3","4","5","6"];
const heatRows = [
{
desk: "Multifamily Marketing Leaders",
sub: "VP / Director Marketing · PMCs",
cells: [
[22,46,71,94,82,40,30,62,84,72,48,28],
[30,58,84,98,90,46,32,66,90,80,52,28],
[28,54,80,96,86,44,34,68,88,76,50,26],
[26,52,78,92,84,42,30,64,86,74,46,24],
[18,36,58,72,60,30,22,48,62,50,30,16],
],
peak: "Tue 10 AM local",
window: "10-11 AM + 3-4 PM, between leasing reviews",
},
{
desk: "Revenue / Ops Leaders",
sub: "VP Revenue · COO · portfolio ops",
cells: [
[20,38,64,88,92,28,18,44,72,82,58,24],
[28,52,82,98,96,30,18,50,80,90,66,22],
[30,56,84,96,90,28,18,52,82,90,64,22],
[26,48,78,92,88,28,18,48,76,86,60,20],
[14,28,48,60,54,18,14,32,46,52,36,14],
],
peak: "Wed 10-11 AM local",
window: "10-11 AM, then 3-4 PM before site calls",
},
{
desk: "REIT / Institutional Marketing",
sub: "Brand + digital leads · public owners",
cells: [
[32,52,72,82,68,40,38,56,72,64,42,22],
[40,62,84,92,76,46,42,64,80,72,48,22],
[42,64,84,90,74,44,40,62,78,70,46,20],
[38,60,80,86,72,42,38,58,74,66,42,18],
[22,40,56,64,50,28,26,40,52,46,28,12],
],
peak: "Tue + Wed 9-10 AM local",
window: "9-10 AM · before the morning standup",
},
{
desk: "BTR + Student / Senior Marketing",
sub: "Growth leads · lease-up teams",
cells: [
[16,28,52,76,82,36,28,52,74,82,68,42],
[22,38,68,92,98,42,30,62,86,94,76,44],
[24,40,70,90,94,40,28,60,84,90,72,40],
[22,36,66,86,90,38,26,56,80,86,68,36],
[12,22,38,54,58,24,18,32,50,56,40,18],
],
peak: "Tue 11 AM + 4 PM local",
window: "11 AM and 4 PM, between lease-up pushes",
},
];
const [activeRow, setActiveRow] = useState(0);
const heatColor = (v) => {
// Calibrated sky→shark gradient. v in [0,100].
if (v >= 90) return { bg:"#0E7DBC", fg:"#fff" };
if (v >= 75) return { bg:"#21A8F2", fg:"#fff" };
if (v >= 60) return { bg:"#5AC0FF", fg:"#0B2A3F" };
if (v >= 45) return { bg:"#A4DCFC", fg:"#0B2A3F" };
if (v >= 30) return { bg:"#D7EEFE", fg:"#475569" };
if (v >= 15) return { bg:"#EEF7FE", fg:"#94A3B8" };
return { bg:"#F8FAFC", fg:"#CBD5E1" };
};
// ─── B · Infrastructure Stack ──────────────────────────────────────
// Four named layers, each with a real throughput / capacity number,
// connected by directional arrows. Read top→bottom: list in, demos out.
const infra = [
{
tag:"INGRESS",
color:"#9D4EDD", tint:"#F4ECFE",
name:"Universe + 6-Signal Layer",
one:"Deduped roster scored daily against ICP.",
kpi:[{v:"28,000", l:"records"},{v:"6", l:"signal sources"},{v:"daily", l:"refresh"}],
},
{
tag:"OUTREACH",
color:"#21A8F2", tint:"#E9F5FE",
name:"AICRO Send + Connect + Outreach Agent",
one:"Email + LinkedIn in parallel, per-row composer, CRO-approved.",
kpi:[{v:"75+", l:"warm inboxes"},{v:"98.4%", l:"deliverability"},{v:"6-8", l:"LI seats"}],
},
{
tag:"REPLY",
color:"#0E9F66", tint:"#E5F9F0",
name:"Reply Agent in Slack",
one:"Classified in minutes, drafted in your voice, two times + fallback.",
kpi:[{v:"~4 min", l:"to classify"},{v:"6 states", l:"reply taxonomy"},{v:"100%", l:"surfaced"}],
},
{
tag:"COMPOUND",
color:"#FF8559", tint:"#FFEEE5",
name:"AICRO Rounds + Lookalike Loop",
one:"Daily CRM grade, closed-won lookalike feedback, weekly recalibration.",
kpi:[{v:"daily", l:"CRM grade"},{v:"monthly", l:"lookalike refresh"},{v:"weekly", l:"Doug in the room"}],
},
];
// ─── C · Conversion Stack (compression view) ──────────────────────
// Each step shows pool size + duration, with the compression each tool delivers
// versus the in-house baseline. Color codes match infrastructure layers.
// Stack runs past "logo closed" because at Vericasa's per-report pricing,
// the unit that matters is files-processed-per-month, not the logo flag.
// The compounding stages (running volume + lookalike loop) are the real ROI.
const stack = [
{ stage:"Universe scored", pool:"28,000", unit:"records", delta:"-", who:"Universe + Signal", baseline:"3 weeks manual list build, instant here", color:"#9D4EDD" },
{ stage:"Signal-fit shortlist", pool:"4,200", unit:"high-fit operators", delta:"-85% from universe", who:"Signal Layer scoring", baseline:"operator list trimmed nightly", color:"#9D4EDD" },
{ stage:"Contacted", pool:"3,140", unit:"this 30-day batch", delta:"-25% to live touch", who:"AICRO Send + Connect", baseline:"vs. 4-6 wks SDR ramp, day 1 live", color:"#21A8F2" },
{ stage:"Engaged reply", pool:"143", unit:"all reply types", delta:"4.6%", who:"Outreach Agent personalization", baseline:"3x lift vs. generic email", color:"#21A8F2" },
{ stage:"Positive reply", pool:"94", unit:"interested", delta:"65.7%", who:"Voice-locked composer", baseline:"benchmark PRR by operator-type", color:"#0E9F66" },
{ stage:"Demo booked", pool:"22", unit:"on Resi calendar", delta:"23.4%", who:"Reply Agent, 2-times CTA", baseline:"~4 min median, no admin lift", color:"#0E9F66" },
{ stage:"Opportunity", pool:"9", unit:"qualified pipeline", delta:"40.9%", who:"AICRO Rounds, demo to opp", baseline:"+118% vs. unmanaged book", color:"#0E9F66" },
{ stage:"Closed customer", pool:"2-3", unit:"signed operators / mo", delta:"~30% opp-to-close", who:"Resi product, proven ROI", baseline:"the contract; expansion starts here", color:"#FF8559" },
{ stage:"Portfolio rollout", pool:"20-60", unit:"communities live / logo", delta:"land + expand", who:"Customer Success + Rounds nudges", baseline:"the unit Resi expands across", color:"#FF8559" },
{ stage:"Compounding referral", pool:"3-5", unit:"warm intros / mo", delta:"month 4 onward", who:"Lookalike loop + closed-won seed", baseline:"the next operators, cheaper than the first", color:"#FF8559" },
];
const [r] = [activeRow];
return (
03 / The software, drawn
The Orchestration is the workflow. This is what compounds when it runs.
Three lenses on the same engine: when each Resi buyer responds, what infrastructure carries the touch, how much compression every stage adds over the in-house baseline.
Calibrated reply-rate indices (100 = pool peak) across 5 weekdays × 12 operator-local hours. Sends are throttled to these windows automatically. Off-window sends still go, just down-weighted to keep deliverability healthy.
{heatRows.map((row,i) => (
))}
{hours.map((h,i) => (
{h}{i === 5 ? "p" : i >= 6 ? "p" : "a"}
))}
{heatRows[r].cells.map((row,di) => (
{days[di]}
{row.map((v,hi) => {
const c = heatColor(v);
return (
{v}
);
})}
))}
Peak send window
{heatRows[r].peak}
{heatRows[r].window}
Effect
Routing the right operator-type to the right hour shifts reply rate 2.2× to 3.4× versus a flat 9-5 send cadence. The same copy, just scheduled differently.
Pool size, conversion, the tool doing the work, and the in-house baseline it beats. Each row is an investable compression point.
Stage
Pool
→ Next
System doing the work
Baseline · in-house build
{stack.map((s,i) => {
// Bar width scales logarithmically so universe and closed-customer
// can sit in the same chart without burying the bottom rows.
const poolNum = parseInt(s.pool.replace(/[^\d]/g, "")) || 1;
const widthPct = Math.max(4, Math.min(100, (Math.log10(poolNum + 1) / Math.log10(33000)) * 100));
return (
A logo is the start. A multifamily operator runs many communities. The engine doesn’t stop at the signed contract, it keeps surfacing expansion nudges until Resi is live across the operator’s portfolio and feeding the next batch of lookalikes back into the seed.
Not an agency. Not a tool. A fractional revenue org.
A CRO, a delivery team, and a product platform in one engagement, inside your CRM, paid as one monthly retainer. Run by the same operator who built pipeline for Gumption, Capitalize, and Johnson Capital, calibrated for multifamily operators, REITs, BTR platforms, and student and senior housing groups.
Live multifamily marketing signals142↑ 18 new this week
{nodes.map((n,i) => (
{n.tag}{n.co}
))}
);
}
function PhaseDetect() {
const sources = [
{ lbl:"New VP / Director Marketing hires", val:"A new leader rebuilds the stack in month one" },
{ lbl:"Lease-up + new community deliveries", val:"Occupancy clock starts, marketing spend follows" },
{ lbl:"Portfolio acquisitions + unit growth", val:"More communities to fill on the same team" },
{ lbl:"Martech detection · CMS + ad-vendor stack", val:"Patchwork of point tools, no integrated system" },
{ lbl:"Occupancy softness + concession signals", val:"Submarket pressure forces a marketing rethink" },
{ lbl:"NMHC · NAA Apartmentalize · OPTECH rosters", val:"Conference rosters carry buying intent windows" },
];
return (
{sources.map((s,i) => (
{s.lbl}{s.val}
))}
);
}
// ─── Phase 2 — Outreach ─────────────
function PhaseOutreach() {
const products = [
{
mark:"send",
name:"AICRO Send",
tag:"EMAIL OUTBOUND PLATFORM",
desc:"75+ warmed sender domains, calibrated for operator inbox patterns. Operator-to-operator language in every line, not vendor pitch. The signal that triggered the touch is the opener.",
feats:["75+ warm domains", "Auto-failover routing", "98.4% deliverability"],
stats:[ {v:"3,302", l:"sent / day"}, {v:"+72%", l:"reply rate"} ],
},
{
mark:"connect",
name:"AICRO Connect",
tag:"LINKEDIN AUTOMATION",
desc:"Multi-seat orchestration across 6 to 8 SDR profiles. Title-tier-aware: VP Marketing and revenue leaders get the A track; marketing coordinators get the C track. Proven 47% LinkedIn PRR to real estate operators.",
feats:["Multi-seat orchestration", "Title-tier sequencing", "Operator vocabulary"],
stats:[ {v:"47%", l:"accept rate"}, {v:"54%", l:"positive rate"} ],
},
{
mark:"agent",
name:"AICRO Outreach Agent",
tag:"HYPER-PERSONALIZATION LAYER",
desc:"Reads each operator's role, recent activity, and the signal that triggered the touch (a new VP Marketing hire, a lease-up, a portfolio acquisition). Writes the relevance line. CRO-approved before send.",
feats:["Signal-grounded copy", "Per-operator hook", "Human-in-the-loop QA"],
stats:[ {v:"+37%", l:"acceptance"}, {v:"Live", l:"hot-reply triage"} ],
},
];
const markIcon = {
send: (
),
connect: (
),
agent: (
),
};
return (
{products.map((p,i) => (
{markIcon[p.mark]}
{p.name}
{p.tag}
{p.desc}
{p.feats.map((f,j) =>
{f}
)}
{p.stats.map((s,j) => (
{s.v}{s.l}
))}
))}
);
}
// ─── Phase 3 — Convert ─────────────
function SlackCard({ time = "10:00 AM", subtitle = "AICRO Agent", subtitleDot = "#3DDC97", showApprove = false, children }) {
return (
AICROAPP{time}
{subtitle}
{showApprove && (
✓ 1👀 2
)}
{children}
);
}
function ReplyAgentCard() {
return (
Approved successful
Source: 🔗 LinkedIn | Routed to: Resi US Rep 1
Name:Megan AlbrightJob Title:VP MarketingCompany:Cedar Ridge Residential · 38,000 units · TX + AZ
Email:m.albright@cedarridge.exampleCampaign:LI | New VP Marketing hire | Multifamily operators
Hired a Director of Digital Marketing 9 days ago
Last Reply:We just pulled three properties off a legacy site builder and we’re running paid social through one vendor, SEO through another, and the CMS doesn’t talk to either. Leasing velocity in our Phoenix lease-ups is soft. What does one integrated system actually look like across a 38,000-unit portfolio?
Generated Response:Megan, one system covering the apartment sites, paid media, and the CMS, with traffic and conversion rolling up across all 38,000 units, is exactly the screen we’d walk on a call. Operators your size run their lease-ups through Resi and see the leasing-velocity lift in the soft submarkets first. I have Tuesday 2:30 or Thursday 11 Central. Want me to pull your Phoenix sites up live?
iMessageNot An ICP📁 Battlecard📋 CRM📥 Inbox🔗 LinkedIn
↳ 1 reply 2 days ago
);
}
function SalesActionCard() {
return (
Summit Vista Residential | Dana Whitfield · Demo Held · Stage: Rollout pending
Email:d.whitfield@summitvista.exampleCompany:Summit Vista Residential · 22,000 units · CO + UT
📊 Engagement
• Last meaningful activity: 14d ago
• Pattern: Saw demo, no rollout scoped
📞 TODAY · PHONE → Dana Whitfield (+1 ###-###-####)
Dana, Rounds flagged your account. You saw the Resi demo on May 4 and haven’t scoped a rollout yet. Give me 15 minutes to walk your live community sites and show the traffic-and-conversion lift across the portfolio. Summit Vista is running paid media through two vendors and a CMS that doesn’t connect, that’s leasing velocity left on the table. Tuesday or Wednesday?
📞 If voicemail: Dana, following up on the May 4 demo. Texting you a 90-second clip of the Resi dashboard rolling traffic and conversions across a portfolio your size.
Why now: Demo held 14 days ago, no rollout scoped, no follow-up logged. 22,000-unit operator across CO + UT means the value compounds across every community at once.
Signals observed:
Resi demo held May 4, 14 days ago, no rollout scoped in CRM
22,000 units across CO + UT, multiple lease-ups in soft submarkets
Posted a Director of Digital Marketing role last quarter, team at capacity
View Deal✓ Handled📊 Show 3 similar wins↻ Try another angle💡 Why this priority?Not relevant
Monday: signal review with Autumn. Friday: pipeline MBR. Quarterly: board-ready pipeline math.
Doug walks the room weekly. Every reply, every demo booked, every customer closed makes the next signal sharper.
Compounding loop
Each operator you close makes the next one easier to find.
Closed-won operators feed back into the seed list as lookalikes. Quarterly refresh tunes the signal pack against the operator profiles that actually convert.
);
}
// ─── System tabs — color-coded workflows ─────────────────────────────────
function SignalToScale() {
const phases = [
{
num:"PHASE 01", title:"Detect", head:"Detect the signal across six surfaces.",
body:"New VP and Director Marketing hires, lease-up and new community deliveries, portfolio acquisitions, martech stack gaps (legacy CMS, disconnected ad vendors), occupancy softness signals, and the NMHC, NAA Apartmentalize, and OPTECH conference rosters. The signal map fires when an operator is feeling the exact pain Resi solves: a duct-taped marketing stack capping traffic, conversion, and leasing velocity across the portfolio.",
color:"#21A8F2", colorTint:"#E9F5FE",
icon: (
),
Render: PhaseDetect,
},
{
num:"PHASE 02", title:"Outreach", head:"Intelligent outreach.",
body:"Three products, one campaign. AICRO Send runs the email engine across 75 warmed inboxes. AICRO Connect runs LinkedIn in parallel. The Outreach Agent personalizes every message from the operator signal that triggered it, peer to peer, never a vendor pitch.",
color:"#9D4EDD", colorTint:"#F4ECFE",
icon: (
),
Render: PhaseOutreach,
},
{
num:"PHASE 03", title:"Convert", head:"Booked demos, handed to your reps.",
body:"The Reply Agent triages every reply and books the demo within minutes. AICRO Rounds grades stalled opportunities against your live CRM, recommends the next action, and routes it to the right Resi rep in Slack. Demo-held-no-next-step is a daily Rounds query. Your Resi team handles the platform walkthrough once it lands.",
color:"#0E9F66", colorTint:"#E5F9F0",
icon: (
),
Render: PhaseConvert,
},
{
num:"PHASE 04", title:"Compound", head:"Compound performance.",
body:"Every customer you close sharpens the seed list. Closed-won profiles feed back as lookalikes by operator-type and portfolio size, so the signal gets more accurate every month. The next operators are easier to find than the first. Monday’s signal review becomes the next board-ready pipeline math.",
color:"#FF8559", colorTint:"#FFEEE5",
icon: (
),
Render: PhaseCompound,
},
];
const [active, setActive] = useState(0);
const p = phases[active];
const Body = p.Render;
return (
07 / The system in motion
Signal to scale, in four phases.
Click each phase to switch the live workflow below — Detect, Outreach, Convert, Compound. Each is a different color and a different surface.
);
}
// Consolidated: the live interactive portal + the four supporting screens
// in one continuous dark section. One narrative beat, not two.
function ClientPortalSection({ icp, setIcp }) {
const shots = [
{ src:"uploads/pasted-1777222339189-0.png", label:"Executive Summary", caption:"Monday view. Email plus LinkedIn side by side, weekly positive replies, every campaign with its full funnel." },
{ src:"uploads/pasted-1777222392601-0.png", label:"Campaign Drawer", caption:"Click any campaign to drill in. Connection request, accepted, replied, positive, demo, trial activated, end to end." },
{ src:"uploads/pasted-1777222050657-0.png", label:"Reply Agent in Slack", caption:"A marketing leader's reply hits Slack within minutes, classified, response drafted, demo booked. A Resi rep approves before send." },
{ src:"uploads/pasted-1777222220819-0.png", label:"Sales Action · AICRO Rounds",caption:"A 22,000-unit operator saw the demo 14 days ago, no rollout. Rounds grades it Grade A, routes to the rep, writes the script." },
];
return (
08 / Flagship
The Client Portal you operate from.
One pane of glass every Monday. Live interactive view on top, the four screens you actually live in below.
);
}
// ─── CRO Stack ─────────────────
function CROStack() {
const modules = [
{ l:"Strategy", t:"ICP & Signal Map", d:"4 operator-type pools (PMCs, REITs, BTR, student/senior) across the US. 6 signal layers that fire when an operator needs Resi. Quarterly refresh tuned against the profiles that convert.", delivs:["4 operator-type ICP cards","6-source signal architecture","Pool-concentration scorecard","Quarterly recalibration"] },
{ l:"Playbooks", t:"Productized SOPs", d:"Discovery scripts and demo flows for marketing VPs, REIT brand leads, BTR growth heads, and student and senior housing marketing leads. ROI framing: patchwork stack to one integrated system, traffic and conversion lift across the portfolio. Horizontal platform positioning vs single-point martech vendors.", delivs:["Discovery script · per operator-type","Demo flow + ROI walkthrough","Positioning battlecards","Onboarding checklist"] },
{ l:"Comp", t:"Rep Comp Structure", d:"New-logo accelerators tuned to Resi’s SaaS model. Land-and-expand SPIFF on portfolio rollout. Override design for the revenue team you scale next.", delivs:["Ramp plan · 90/180/365","Portfolio-rollout SPIFF","New-logo accelerator","Investor-defendable model"] },
{ l:"Onboarding", t:"Operator Cadence", d:"Monday signal review with Autumn and the revenue team. Wednesday reply triage. Friday MBR. Quarterly board pipeline math run in your Slack.", delivs:["Monday signal review","Wednesday reply triage","Friday MBR","QBR + board pack"] },
];
return (
09 / The CRO Stack
One operator-built system. Run by people who’ve sold this buyer.
You’ve built the product and the operators love it. What you need next is a proven motion to acquire net-new marketing and revenue leaders at multifamily operators, REITs, BTR platforms, and student and senior housing groups at volume. Strategy, playbooks, comp design, and onboarding, run as one system.
9 to 12 months and a new layer of management before you know if the build works.
AICRO · 3-month POC
$10,000 / month. Full engine.
Doug as operator-CRO + delivery team + product platform. One bill.
Months 1, 2, 3 (POC)$10,000 / month
3-month total$30,000
First booked demosDay 30 to 45
Demos handed to your repsDay 45 onward
Cost vs. in-house Year 1~7% of build cost
Time to value is the unit economic that matters here. The 3-month POC delivers four graded operator-type pools (PMCs, REITs, BTR, student and senior housing), a live signal layer, booked demos on your reps’ calendars, and a fully-instrumented funnel. The in-house build delivers a sales team that is still ramping.
);
}
// ─── Case studies — 5 ─────────────────
function CaseStudies() {
const cases = [
{
co: "RemoteLock",
stage: "PropTech · same playbook",
sector: "PropTech · Smart Access SaaS",
quote: "Smart-access SaaS selling into multifamily operators, the exact ops and marketing buyers Resi sells to. RemoteLock proves the AICRO multifamily outbound discipline: operator-to-operator messaging that got named groups like Greystar and Namdar replying by name. The cold-multifamily muscle and inbox response patterns transfer directly to Resi.",
attr: "RemoteLock · PropTech engagement",
systems: ["Operator-to-Operator Outbound", "Vertical Segmentation", "Stack-Specific Targeting", "Reply Triage + Routing"],
metrics: [
{ v: "47%", l: "LinkedIn PRR", live: true },
{ v: "Multifamily", l: "operators · same buyer" },
{ v: "Greystar", l: "+ Namdar replied" },
],
},
{
co: "Henry AI",
stage: "AI-native CRE platform",
sector: "AI Platform · CRE Capital Markets",
quote: "An AI platform for CRE capital-markets brokers. AICRO runs their cold outbound. Same shape as Resi: a proptech product with product-market fit that still needs a net-new pipeline engine above it.",
attr: "Henry AI · AI platform for CRE",
systems: ["Lookalike Targeting", "Operator-to-Broker Outbound", "Signal-Based Sequencing", "Reply Triage"],
metrics: [
{ v: "AI proptech", l: "with PMF" },
{ v: "Outbound", l: "run by AICRO" },
{ v: "Same play", l: "as Resi", live: true },
],
},
{
co: "Capitalize",
stage: "AI · scaled to Series B",
sector: "CRE Data & AI",
quote: "We went through three or four iterations before AICRO. The team engineered a complete GTM system that was instrumental in securing our Series B.",
attr: "Luke Morris · Co-founder",
systems: ["Signal-First Outbound", "End-to-End Revenue Engineering", "HubSpot GTM build", "CRO-led enablement"],
metrics: [
{ v: "Series B", l: "secured", live: true },
{ v: "+187%", l: "pipeline / 90d" },
{ v: "AI-native", l: "GTM" },
],
},
{
co: "Gumption",
stage: "CRE marketplace",
sector: "CRE Debt Marketplace",
quote: "Before AICRO we were scaling linearly. Now we scale exponentially.",
attr: "John Dickerson · Co-founder",
systems: ["Signal-Based Deal Flow Engine", "AI Multi-Channel Outbound", "Predictive Lead Scoring", "CRO-Built Playbooks"],
metrics: [
{ v: "$98.8M", l: "active pipeline", live: true },
{ v: "2×", l: "conversion" },
{ v: "3.5×", l: "deal velocity" },
],
},
{
co: "Worth Clark",
stage: "Real estate brokerage",
sector: "Real Estate Brokerage",
quote: "Around half of every positive responder schedules a call immediately. The combination of reach and close rate is why this motion scales for an operator.",
attr: "Worth Clark · brokerage engagement",
systems: ["Multi-Channel Outbound", "Agent Recruiting Funnel", "Reply Triage", "CRO-led Cadence"],
metrics: [
{ v: "~50%", l: "of positives → meeting", live: true },
{ v: "Operator", l: "recruiting funnel" },
{ v: "Multi-channel", l: "engine" },
],
},
{
co: "Johnson Capital",
stage: "CRE capital advisory",
sector: "CRE Capital Advisory",
quote: "The right-fit track is finding the right people, and meetings are landing in our broker calendar weekly. The motion knows our industry.",
attr: "Johnson Capital · advisory engagement",
systems: ["Signal-First Outbound", "Multi-Channel Sequencing", "Right-Fit Track", "CRO-led Pipeline Math"],
metrics: [
{ v: "Weekly", l: "demos booked", live: true },
{ v: "Broker", l: "calendar fills" },
{ v: "CRE", l: "capital advisory" },
],
},
];
return (
10 / Proof
We’ve taken AI and PropTech to market in real estate. Repeatedly.
Six engagements that say the same thing. We know this buyer, we know SaaS go-to-market, and we know how to put a PropTech product in front of the operators, REITs, and owners who actually move. RemoteLock (smart-access SaaS into multifamily operators like Greystar) and Johnson Capital (NMHC multifamily attendees) are the closest reads for Resi.
Email and LinkedIn engines run in parallel under one operator. Every milestone is a shipped artifact, not a status update.
Workstream
Day 1Kickoff
Day 30First demos
Day 60Compounding
Day 90QBR
{workstreams.map((w, i) => (
{w.name}
{w.desc}
{w.bars.map((b, j) => (
{b.label}
))}
{w.delivs.map((d, j) => (
{d.label}
))}
))}
Live execution
Continuous CRO ownership
Build / deploy
);
}
// ─── CTA — custom demo via Calendly ─────────────
function CTA() {
return (
14 / Custom demo + Q&A
Autumn, the custom demo is built. Let’s walk it together.
We’ve already built the Resi instance. The orchestration layer is live: four operator-type pools graded (PMCs, REITs, BTR, student and senior housing), signals firing across the US, sample operator-to-operator sequences ready. We’d rather walk you through it for 30 minutes than send another email. Pick a slot below and we’ll run it live, take your questions, and you decide whether the next 90 days are with us.
Book the custom demo + Q&A →
30-minute live walkthrough on Calendly. No deck, no slides. The orchestration layer running in your tab against the four operator-type pools. You see what we’d send to a VP Marketing at a PMC, a REIT brand lead, a BTR growth head, and a student housing marketing lead on day one.
calendly.com/doug-aicro/custom-demo-qa
);
}
function Footer() {
return (
);
}
// ─── Section: Prospect Universe ─────────────────────────────────────
function ProspectUniverse() {
const verticals = [
{ v:"Large Multifamily Operators", stat:"Top 50", statLbl:"NMHC operators + the regional long tail", frag:"The NMHC Top 50 manage millions of units between them, and below them sit hundreds of regional PMCs running 10,000 to 50,000 units each. Marketing leaders here own leasing velocity and feel the patchwork stack first.", buyer:"VP / Director of Marketing" },
{ v:"Apartment REITs / Institutional", stat:"30+", statLbl:"public REITs + institutional owners", frag:"Public apartment REITs and institutional owners run brand and digital across hundreds of communities, where one marketing standard has to hold everywhere. Consistency at that scale is a platform problem, not a per-property one.", buyer:"VP Marketing / Head of Digital" },
{ v:"Build-to-Rent Operators", stat:"Fastest", statLbl:"growing US rental segment (BTR + SFR)", frag:"Build-to-rent and single-family rental is the fastest-growing rental segment, with new communities delivering constantly. Every lease-up needs a site, paid media, and a CMS standing up fast.", buyer:"VP Marketing / Head of Growth" },
{ v:"Student + Senior Housing", stat:"2 clocks", statLbl:"pre-lease + move-in occupancy cycles", frag:"Purpose-built student housing and senior living run on hard occupancy calendars: pre-lease season and move-in pace. Marketing leaders there live or die by hitting the cycle across every property.", buyer:"Director of Marketing / Occupancy" },
];
return (
04 / Your prospect universe
We mapped the market you sell into.
Before a single email goes out, here is the buyer universe Resi can win across US multifamily. It is large and it is fragmented, which is exactly why an outbound engine compounds rather than saturates.
{verticals.map((d,i) => (
{d.v}
{d.stat}{d.statLbl}
{d.frag}
BUYER · {d.buyer}
))}
The opportunity
Hundreds of multifamily operators, REITs, BTR platforms, and student and senior housing groups, each duct-taping a website builder, a paid-media vendor, and a CMS that do not talk to each other. They will not all find Resi on their own. That gap is the list we build, prioritize, and work every week.
);
}
// ─── Section: A-Tier Targets · Why Now ─────────────────────────────────────
function ATierTargets() {
const targets = [
{
co:"Greystar",
vert:"Large Multifamily Operators",
size:"Largest US apartment manager · 800K+ units",
why:"The signal is sprawl, not size. Every third-party management win bolts on communities running inherited, mismatched website and ad stacks. No internal team standardizes brand and conversion community by community.",
how:"Resi sets one brand and conversion standard across the managed book, and every new mandate ships on it by default.",
next:"An agency cannot standardize 800K units. A platform can. Structural win, not a pitch.",
},
{
co:"AvalonBay Communities",
vert:"Apartment REITs",
size:"Public REIT · ~90,000 homes",
why:"Public operating-model and tech transformation agenda, plus a 2026 delivery pipeline where every new community needs a lease-up site stood up fast. New deliveries are the recurring in-market trigger.",
how:"One brand and conversion standard on every new lease-up site, benchmarked against the existing portfolio.",
next:"At REIT scale, consistency is a platform decision the CMO owns, not a per-property one.",
},
{
co:"Camden Property Trust",
vert:"Apartment REITs",
size:"Public REIT · ~58,000 homes · Sunbelt",
why:"Sunbelt submarkets softening with rising concessions. When occupancy is defended with marketing spend, the CMO needs measurable per-community conversion, not five disconnected vendors.",
how:"Resi runs the lease-up engine and proves the conversion lift in the submarkets where concessions are highest.",
next:"A soft market is the moment measurable marketing becomes a board-level ask. That is the buying window.",
},
{
co:"Invitation Homes",
vert:"Build-to-Rent / SFR",
size:"Public REIT · ~85,000 single-family homes",
why:"Resident acquisition cost is a public margin lever, and SFR leasing is digital-first across dozens of markets on fragmented sites. The trigger is CAC pressure, not growth.",
how:"Resi unifies the market sites and paid media into one measurable acquisition system.",
next:"At national SFR leasing volume, a point of conversion lift compounds across every market.",
},
{
co:"Bozzuto",
vert:"Large Multifamily Operators",
size:"Private · award-winning marketing operator",
why:"Bozzuto sells marketing as the differentiator that wins third-party management mandates. Every new managed asset is a brand-standard rollout on a lease-up deadline.",
how:"Resi gives the managed book one system that upholds the Bozzuto brand standard and ships fast.",
next:"A marketing-led operator is the buyer most likely to value the platform, and to expand it with every new mandate.",
},
{
co:"Brookdale Senior Living",
vert:"Student + Senior Housing",
size:"Public · largest US senior living operator",
why:"Occupancy is Brookdale's single defining public metric and it is in active recovery. Move-ins are won community by community by local marketing. The trigger is the occupancy gap itself.",
how:"Resi standardizes community sites and paid media to lift inquiry-to-move-in across hundreds of communities.",
next:"When occupancy is the headline number, small conversion gains move the stock.",
},
];
return (
05 / A-tier targets · why now
Not a category. A signal. Here is who we’d open with, and why now.
The names are recognizable on purpose, they prove we read the market. The value is not the logo, it is the signal: a specific, current reason each account is in a buying window for Resi right now, and a wedge an internal team or an agency cannot match. The engine’s real edge is surfacing the non-obvious mid-tier operators in that same window, every week.
{targets.map((t,i) => (
{t.vert}
{t.co}
{t.size}
Why now
{t.why}
How they use it
{t.how}
The wedge
{t.next}
))}
Recognizable anchors, real buying signals. The weekly A-list goes deeper than household names: the mid-size operator mid-rebrand, the BTR platform standing up brand for the first time, the post-acquisition portfolio that needs one standard fast. Each scored against a dated public trigger (a marketing-leader hire, a website replatform RFP, a lease-up wave, an M&A rebrand) the moment it fires.
);
}
// ─── Section: ICP Launch Map ──────────────────────────────
// A concentrated US launch map for Resi: four operator tiers, named firms,
// real US locations, decision-maker title, the wedge to open with.
function ICPLaunchMap() {
const tiers = [
{
tier:"T1",
label:"Large Multifamily Operators",
color:"#21A8F2", tint:"#E9F5FE",
universe:"NMHC Top 50 + regional PMCs",
buyer:"VP / Director of Marketing",
wedge:"A new marketing-leader hire plus a legacy CMS and disconnected ad vendors. The buyer is rebuilding the stack right now.",
firms:[
{ n:"Greystar", loc:"Charleston, SC · 800K+ units", tag:"already on A-list" },
{ n:"Bozzuto", loc:"Greenbelt, MD · marketing-led", tag:"already on A-list" },
{ n:"RPM Living", loc:"Austin, TX · ~250K units" },
{ n:"Cortland", loc:"Atlanta, GA · owner-operator" },
{ n:"Asset Living", loc:"Houston, TX · 3rd-party manager" },
{ n:"Willow Bridge Property Co.", loc:"Dallas, TX · fmr Lincoln residential" },
{ n:"Morgan Properties", loc:"King of Prussia, PA · large owner" },
{ n:"FPI Management", loc:"Folsom, CA · fee management" },
{ n:"BH Management", loc:"Des Moines, IA · owner-operator" },
{ n:"ZRS Management", loc:"Orlando, FL · Sunbelt" },
],
},
{
tier:"T2",
label:"Apartment REITs / Institutional",
color:"#9D4EDD", tint:"#F4ECFE",
universe:"30+ public REITs + owners",
buyer:"VP Marketing / Head of Digital",
wedge:"Brand consistency across hundreds of communities plus an active martech or agency review. A platform decision, not a per-property one.",
firms:[
{ n:"AvalonBay Communities", loc:"Arlington, VA · ~90K homes", tag:"already on A-list" },
{ n:"Camden Property Trust", loc:"Houston, TX · ~58K homes", tag:"already on A-list" },
{ n:"Mid-America (MAA)", loc:"Germantown, TN · Sunbelt" },
{ n:"UDR", loc:"Highlands Ranch, CO" },
{ n:"Equity Residential", loc:"Chicago, IL · coastal" },
{ n:"Essex Property Trust", loc:"San Mateo, CA · West Coast" },
{ n:"Independence Realty (IRT)", loc:"Philadelphia, PA · Sunbelt" },
{ n:"Centerspace", loc:"Minot, ND · Midwest" },
{ n:"Veris Residential", loc:"Jersey City, NJ" },
{ n:"Elme Communities", loc:"Bethesda, MD" },
],
},
{
tier:"T3",
label:"Build-to-Rent / SFR",
color:"#0E9F66", tint:"#E5F9F0",
universe:"fastest-growing rental segment",
buyer:"VP Marketing / Head of Growth",
wedge:"New community deliveries on a lease-up clock. One system stands up every new site, paid media, and CMS fast.",
firms:[
{ n:"Invitation Homes", loc:"Dallas, TX · ~85K homes", tag:"already on A-list" },
{ n:"AMH", loc:"Las Vegas, NV · public SFR" },
{ n:"Christopher Todd Communities", loc:"Phoenix, AZ · BTR" },
{ n:"Quinn Residences", loc:"Atlanta, GA · BTR" },
{ n:"BB Living", loc:"Phoenix, AZ · BTR" },
{ n:"NexMetro Communities", loc:"Phoenix, AZ · Avilla brand" },
],
},
{
tier:"T4",
label:"Student + Senior Housing",
color:"#FF8559", tint:"#FFEEE5",
universe:"purpose-built + senior living",
buyer:"Director of Marketing / Occupancy",
wedge:"A hard occupancy calendar (pre-lease season, move-in pace) plus a fragmented site-and-ad stack across properties.",
firms:[
{ n:"Brookdale Senior Living", loc:"Brentwood, TN · senior", tag:"already on A-list" },
{ n:"The Scion Group", loc:"Chicago, IL · student" },
{ n:"Landmark Properties", loc:"Athens, GA · student" },
{ n:"Campus Advantage", loc:"Austin, TX · student" },
{ n:"Cardinal Group", loc:"Denver, CO · student" },
{ n:"Discovery Senior Living", loc:"Bonita Springs, FL · senior" },
{ n:"Sonida Senior Living", loc:"Addison, TX · senior" },
{ n:"Atria Senior Living", loc:"Louisville, KY · senior" },
],
},
];
return (
06 / ICP launch map · the first 50 operators
The right ICP to start, named and tiered.
A concentrated map for the US launch. Four tiers, decision-maker title per tier, the wedge to open with, and the named operators we’d work in week one. Total reachable universe across the four tiers: ~28,000 US multifamily marketing and ops leaders. Live signals refresh the list weekly once we are live.
{tiers.map((t,i) => (
{t.tier}{t.label}
{t.universe}
BUYER · {t.buyer}
The wedge
{t.wedge}
Named first-touch
{t.firms.map((f,j) => (
{f.n}
{f.tag && ★ A}
{f.loc}
))}
))}
What we’d ship in week one
Each named operator above gets enriched with role, recent signal, and direct-line contact (VP Marketing name, Head of Digital name, occupancy lead name). Pattern-matched email plus LinkedIn approach paths. Tier 1 + Tier 2 get the first 60 days of send capacity (~75 inboxes split 60/40), Tier 3 + Tier 4 come online in week three.
Parallel vector
Conference vector: NMHC OPTECH and NAA Apartmentalize attendee lists put the densest concentration of in-market marketing leaders on one roster.
